S Drive

Leo Burnett Sydney

Despite years of government scare tactics, thousands of young Australians are still involved in car accidents every year due to speed, inexperience and driver distraction. Costing Australians an estimated 27 billion dollars annually. Samsung wanted to make a difference to these statistics.

So in partnership with Leo Burnett Sydney, S-Drive was born – a safe driving program that uses Samsung’s strongest connection point to the young: the smartphone. At its heart is the S-Drive app, which is designed to encourage safer driving using rewards rather than punishment. In doing this, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.

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