Press Play to Give

Edelman Deportivo

In the field of NGO donations, not much has changed. People give money for vaccines, water or education, on single occasions or via monthly subscriptions. In other fields, everything has changed. Business models have been turned upside down and new, innovative challengers flourish. What is the future of donations? What if people could give – just by listening to ABBA-music? In 1979, ABBA donated parts of their royalties for the song Chiquitita to UNICEF. We decided to get the 35 year old song to hit the Swedish charts once again.

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