We needed to let people know that anyone can afford HD bike on leasing. The best way to get our message through to them is when they’re really excited about the brand. That’s when they see their dream bike and can’t help themselves from posing with it and taking picture. We used parked Harleys as a bait and set up a special infra red technology creating a message which can only be captured by cell phone cameras but is not visible to the naked eye. So we managed to make people photo bomb their own picture with our message.
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