- New York, NY
- Copywriter, Wieden+Kennedy NY
Laddie Peterson joined Wieden + Kennedy New York in 2013 from Wieden’s Portland office. At WK NY, Laddie recently launched the holiday TV campaign for GAP with Sofia Coppola, created a classic ESPN SportsCenter spot that has spawned Andrew McCutcheon’s rally cry to “Plunder the Lox”, to a Shark lady for Southern Comfort complete with a real live swimming “Sharktender.” Before Wieden, she worked at BBDO, Saatchi, DDB and Uno’s Pizzeria at the Ridgedale Mall. And before that she was never in consideration to be crowned Princess Kay of the Milky Way at the Minnesota State Fair and have her face carved in butter.