- New York, NY
- Global Creative Director, GE Corporate
Global Creative Director, GE Corporate
Andy is responsible for the development of GE brand strategy, creative, experiential and media planning.
Andy joined GE in 2010 as the Director of Creative Content for GE brand marketing. In 2012 he was promoted to Global Creative Director. Andy led the development of “GE Works”; the global positioning that reframed the company’s internal and external communication. In 2012 he created the “Brilliant Machines” campaign to launch one of GE’s largest initiatives, the Industrial Internet. This past year Andy led groundbreaking storytelling for GE. Emmy nominated “Childlike Imagination” told the overall GE story through the eyes of a little girl, “The Boy who Beeps” reframed the Industrial Internet, and “Terry Quattro” a rif on infomercials featuring Jeff Goldblum launched to support a new connected lightbulb.
Andy started working at Margeotes|Fertitta+Partners, an advertising agency in New York City. He spent 9 years there working on a wide range of accounts from financial services to package goods. While there, he ran the marketing program that launched the Tribeca Film Festival in 2002. Andy left Margeotes to join BBH New York, a global advertising agency. His account responsibilities included running Omo laundry detergent, Levi’s and SoBe, a PepsiCo drink. From there, Andy moved on to Weiden+Kennedy, a global advertising agency, to run Brand Jordan, a dream come true because he is a sports fanatic. Andy left Weiden + Kennedy to seize a management role at Mirrorball, a small experiential agency in New York City,
Andy graduated Leigh University and currently lives in Weston, CT with his wife and two children.