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  • HonorGold
  • Advertising
  • SectionPoster / Billboard for Advertising
  • CategoryOutdoor
  • TitleWorld Gallery
  • ClientApple
  • AgencyTBWA Media Arts Lab
  • CountryUnited States
  • Chief Creative OfficerDuncan Milner
  • Executive Creative DirectorEric Grunbaum
  • Creative DirectorAntoine Choussat, Shawn Schrader
  • Senior Art DirectorPaul Wysocan, Masaya Asai, Zach Watkins, Haru Niswadaria, Julien Michel, Kyungran Chan
  • Art DirectorChuck Monn
  • CopywriterCharles Hodges
  • DesignerMasao Ishida
  • ChairmanLee Clow
  • Head of ProductionHelen O'Neil, Peter Nolan

World Gallery

World Gallery celebrates what an iPhone can do in the hands of its users while changing how people think about the brand through a contextual approach to media placement. In March 2015, Apple turned their outdoor advertising space over to iPhone 6 users to celebrate their creativity and make cities across the globe a little more inspirational and beautiful. World Gallery was brought to life by curating, hand-selecting and pairing each photo with a contextual environment. OOH ran on over 14,000 sites worldwide, including 770+ large format billboards, in 79 cities across 26 countries. To showcase the creative we added a street campaign, prioritizing formats that ran in multiples and negotiated custom packages to ensure street level ran in neighborhoods that tied back to our target audience’s passion points. We created a photo gallery effect with metro/train station, bus shelter, and large format dominations that beautifully showcased the user-generated images.