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  • HonorSilver
  • Advertising
  • SectionPop Up Advertising
  • CategoryStunts / Guerilla
  • TitleThe Fairest Night of All
  • ClientAndes Beer
  • AgencyDel Campo Saatchi & Saatchi
  • CountryArgentina
  • Executive Creative DirectorAriel Serkin, Juan Pablo Lufrano, Rafael Santamarina
  • Creative DirectorMatias Eusebi, Ammiel Fazzari
  • Senior Art DirectorMariano Espagnol, Fernando Lanuza
  • Art DirectorHernán Garcia Dietrich
  • CopywriterTobías Tercic
  • Director of PhotographyMartin Bendersky
  • Production CompanyAgosto
  • DirectorDiego Nuñez Irigoyen
  • Executive ProducerLuli Kramer
  • Producer(Agency Producer) Julia Calabria, Juan Manuel Cuervo, (Production Company) Chula D’amico
  • Head of Production(Agency) Adrian Aspani, (Production Company) Soledad Belda
  • EditorAndrés Boero
  • Post Production CoordinatorEric Bonzon
  • Production ChiefSoledad Belda
  • Sound DesignLa Casa Post
  • Music/ComposerSupercharango
  • Account DirectorManuela Sorzana
  • Chief Agency ProducerAdrian Aspani
  • Advertiser SupervisorJuan Zarattini, Patricio Agulleiro

The Fairest Night of All

Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention. While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.