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  • HonorSilver
  • Advertising
  • SectionTV / Film
  • CategoryTV Commercial
  • TitleSpare The Act - Laptop
  • ClientCurrys PC World
  • AgencyO Positive, LLC
  • CountryUnited Kingdom
  • Creative DirectorAlex Grieve, Adrian Rossi
  • Senior Art DirectorAnthony Nelson
  • Art DirectorAnthony Nelson
  • CopywriterMike Sutherland
  • Director of PhotographyTim Maurice-Jones
  • Production CompanyO Positive
  • DirectorDavid Shane
  • Executive ProducerRalph Laucella, Marc Grill
  • ProducerNell Jordan
  • EditorThe Quarry, Paul Watts
  • Visual EffectsThe Mill
  • Sound DesignWave
  • Account DirectorChris Taggart, Kate Taylor Tett, Anne Benveniste, Talya Baker

Spare The Act – Laptop

Multiple Honors

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’ and be mentioned in the same breath as John Lewis and Sainsbury’s. To help cut through the usual seasonal schmaltz, we did the exact opposite and enlisted the help of Hollywood star Jeff Goldblum. Who better to give the great British public some helpful acting tips when faced with awkward Christmas moments. Alternatively, we could all ‘Spare the act this Christmas’ by popping along to Currys PC World. In the interim, Goldblum coaches us to improve ‘bad gift’ face. He gives an Oscar-worthy performance as Maggie, whose husband Martin buys her a jigsaw puzzle instead of a new laptop … even Martin himself is unsettlingly convinced.

Also Won:
Silver in Advertising: Craft / Direction