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  • HonorMerit
  • Advertising
  • SectionCraft (Press & Broadcast)
  • CategoryDirection
  • TitleNorthern Soul
  • ClientShredded Wheat
  • AgencyKnucklehead
  • CountryUnited Kingdom
  • Creative DirectorJohn Hurst
  • Art DirectorJames Rooke
  • CopywriterKate Pozzi
  • DirectorFinn McGough
  • Executive ProducerMatthew Brown

Northern Soul

Meet Dave, a “Northern Soul” enthusiast from Shrewsbury. Dave grew up loving everything that Northern Soul stood for: the music, the clothes, the dancing, the people. But a young family and a career that took him away from home meant he fell away from the scene. Now, armed with a fresh outlook on life, and more time to follow his heart, Dave is reigniting his passion – and even passing it on to the next generation by going to the Northern Soul all-nighters with his son.