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  • HonorBronze
  • Advertising
  • SectionPoster / Billboard for Advertising
  • CategoryOutdoor
  • TitleNever Stop Riding
  • ClientCity of Buenos Aires
  • AgencyThe community
  • CountryUnited States
  • Chief Creative OfficerJoaquín Mollá, José Mollá
  • Creative Director Fernando Reis, Marcelo Padoca
  • Art DirectorGuilherme Nóbrega, Fernando Reis
  • CopywriterMarcelo Padoca
  • DesignerGuilherme Nóbrega
  • IllustratorArthur D’Araujo
  • Account DirectorSebastian Diaz , Daniel Gergely

Never Stop Riding

Multiple Honors

The Buenos Aires public bike system operated 8am – 8pm. Thanks to a new automatic system bikes are now available 24/7. To promote this non-stop service we created a campaign with a non-stop feeling.

Also Won:
Bronze in Design: Commercial Illustration / Poster or Billboard