• HonorSilver
  • Advertising
  • SectionBranded Content & Entertainment
  • CategoryBranded Content Broadcast Digital
  • TitleMusic Vs Gun Violence
  • ClientChicago Ideas
  • AgencyLeo Burnett Chicago
  • CountryUnited States
  • Chief Creative OfficerMark Tutssel
  • Creative DirectorBrian Shembeda, Jeff Candido
  • Associate Creative DirectorRene Delgado, Jono Paull
  • Art DirectorRene Delgado, Laura Wood, Brian Marcus
  • CopywriterJono Paull, Chip Kelly
  • Production CompanyCutters
  • DirectorAndre Mayon
  • Executive ProducerJuan Woodbury
  • ProducerMatthew Monahan, Mike Middleton, Kate Hawkins, Patrick Casey (Production Company Producer)
  • EditorDavid Rubin

Music Vs Gun Violence

Music Vs Gun Violence is a Chicago-based anti-gun violence campaign spearheaded by the interactive music video “Put The Guns Down”. The track stars Grammy-winner Common, alongside other influential Chicago hip-hop artists in a song that, just like gun violence, never ends. The integrated campaign drove people online to contribute their own unique verse in an ever-growing track and dialogue against gun violence in the Chicago. In the days after launch, the track grew from 4 minutes to over an hour long.