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  • HonorSilver
  • Advertising
  • SectionTV / Film
  • CategoryPublic Service / Non-Profit
  • TitleLove Has No Labels
  • ClientAd Council: Heidi Arthur, Dzu Bui, Madeline Miller
  • AgencyR/GA
  • CountryUnited States
  • Chief Creative OfficerNick Law
  • Executive Creative DirectorEric Jannon, Chris Northman
  • Creative DirectorMichael Ziegenhagen
  • TechnologyJohn Tubert, Michael Cohen, Chris Volk, Gerardo Rodriguez, Tim King
  • Director of PhotographyMichael Berlucchi
  • Production CompanyPersuade + Influence, Mindride
  • DirectorDanielle Levitt
  • Executive ProducerJerry Solomon, Edward Grann, Darcy Parsons, Jason Cohon
  • ProducerDiego de la Maza
  • Head of ProductionKat Friis
  • EditorPedram Torbati
  • Post ProductionZack Whitley
  • Sound DesignLime Studios
  • Account DirectorShawn Zupp
  • Campaign ManagerMatthew Alland, Jon Hingston
  • Business Affair ManagerMister Brumfield, Joanne Rotella
  • Experiential DesignerMindride: Michelle Stern, Yehuda Duenyas
  • Public RelationsSuzanne McGee, Daniel Diez
  • Digital StrategyDave Surgan, Whitney Alexander, Tracy O’Neil, Graham Jones

Love Has No Labels

Multiple Honors

Even the most open-minded people have internalized the implicit bias of cultural stereotypes, whether or not they act on it consciously. To help expose this bias, we created an online video featuring a variety of couples interacting behind a large X-ray installation. As the skeletons kissed and danced, viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, the surprise gave viewers a simple demonstration of their implicit bias. Results: 160M combined views. Second most viewed PSA in history after just 3 weeks. Over 1.5B media impressions.

Also Won:
Silver in Integrated
Silver in Digital: Social Content / Public Service / Non-Profit