- HonorSilver
- Advertising
- SectionTV / Film
- CategoryPublic Service / Non-Profit
- TitleLove Has No Labels
- ClientAd Council: Heidi Arthur, Dzu Bui, Madeline Miller
- AgencyR/GA
- CountryUnited States
- Chief Creative OfficerNick Law
- Executive Creative DirectorEric Jannon, Chris Northman
- Creative DirectorMichael Ziegenhagen
- TechnologyJohn Tubert, Michael Cohen, Chris Volk, Gerardo Rodriguez, Tim King
- Director of PhotographyMichael Berlucchi
- Production CompanyPersuade + Influence, Mindride
- DirectorDanielle Levitt
- Executive ProducerJerry Solomon, Edward Grann, Darcy Parsons, Jason Cohon
- ProducerDiego de la Maza
- Head of ProductionKat Friis
- EditorPedram Torbati
- Post ProductionZack Whitley
- Sound DesignLime Studios
- Account DirectorShawn Zupp
- Campaign ManagerMatthew Alland, Jon Hingston
- Business Affair ManagerMister Brumfield, Joanne Rotella
- Experiential DesignerMindride: Michelle Stern, Yehuda Duenyas
- Public RelationsSuzanne McGee, Daniel Diez
- Digital StrategyDave Surgan, Whitney Alexander, Tracy O’Neil, Graham Jones
Love Has No Labels
Multiple HonorsEven the most open-minded people have internalized the implicit bias of cultural stereotypes, whether or not they act on it consciously. To help expose this bias, we created an online video featuring a variety of couples interacting behind a large X-ray installation. As the skeletons kissed and danced, viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, the surprise gave viewers a simple demonstration of their implicit bias. Results: 160M combined views. Second most viewed PSA in history after just 3 weeks. Over 1.5B media impressions.
Also Won:
Silver in Integrated
Silver in Digital: Social Content / Public Service / Non-Profit