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  • HonorSilver
  • Advertising
  • SectionTV / Film
  • CategoryCinema Commercial
  • TitleLittle Girl
  • ClientChangyou Online Game Developer
  • AgencySaatchi & Saatchi Greater China
  • CountryChina
  • Art DirectorFan Ng, Guojing Yang
  • CopywriterCarol Lam, Momo Hou

Little Girl

Does online gaming cause antisocial behaviour? Or do others cause the gamer to seek escape from real life by playing games? The campaign uses ironic humor to examine human relationships. In this film titled ‘Little Girl’, a miserable father sticks to playing his online games instead of interacting with his daughter, after she continually puts makeup on him and dresses him up in ballet dresses. The film includes subtle insertions of the three new games launched by Changyou.