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  • HonorSilver
  • Advertising
  • SectionTV / Film
  • CategoryTV Commercial
  • TitleLast
  • ClientNike
  • AgencyWieden+Kennedy
  • CountryUnited States
  • Executive Creative DirectorMark Fitzloff, Joe Staples
  • Creative DirectorRyan O'Rourke, Alberto Ponte
  • Art DirectorPatty Orlando
  • CopywriterHeather Ryder, Darcie Burrell
  • Director of PhotographyLance Acord
  • Production CompanyPark Pictures
  • DirectorLance Acord
  • Executive ProducerMatt Hunnicutt
  • ProducerShelley Eisner, Julie Gursha
  • Line ProducerCaroline Kousidonis
  • Head of ProductionBen Grylewicz
  • EditorAngus Wall
  • Visual EffectsPat Murphy
  • Sound DesignMichael Anastasi

Last

Nike tasked us with creating a campaign that spoke to runners of all levels — whether they were attempting their first, fastest, or farthest run. At the start of the fall ’15 marathon season, we introduced a :60 online film, “Last,” which celebrated the journey of a runner in last place. We created unique launch windows in our key markets to coincide with major running events like the Berlin and Chicago marathons.