• HonorGold
  • Advertising
  • SectionTV / Film
  • CategoryTV Commercial
  • TitleJustino
  • ClientLoterias y Apuestas del Estado
  • AgencyLeo Burnett Madrid
  • CountrySpain
  • Chief Creative OfficerJuan García-Escudero
  • Executive Creative DirectorJesús Lada
  • Creative DirectorJuan Garcia-Escudero, Jesús Lada
  • Art DirectorJuan Garcia-Escudero, Ignacio Soria
  • CopywriterJesús Lada, Arturo Benlloch
  • ChairmanChiqui Búa
  • Production CompanyPassion Pictures, Blur
  • DirectorAgainst all odds
  • ProducerPablo Garcia, Duncan Gaman
  • AnimatorMilford Films
  • Music/ComposerLudovico Einaudi
  • Account DirectorRicardo del Campo


Multiple Honors

This is the story of Justino, a lonely security guard at a mannequin factory, whose life is stuck in a routine that involves minimal human contact. Along his workday, Justino will try to communicate with his other coworkers using the mannequins of the factory. This effort to bring happiness to his colleagues, will reveal to him that he is not alone at all.

Also Won:
Gold in Motion: Animation
Silver in Integrated
Silver in Advertising: Craft / Animation
Silver in Digital: Social Content / Advertising Through Social Networks
Merit in Advertising: Craft / Art Direction