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  • HonorBronze
  • Advertising
  • SectionPoster / Billboard for Advertising
  • CategoryPoint of Purchase
  • TitleJust
  • ClientWWF Australia
  • AgencyLeo Burnett Sydney
  • CountryAustralia
  • Chief Creative OfficerAndy DiLallo
  • Executive Creative DirectorVince Lagana, Grant McAloon
  • Art DirectorBruno Nakano
  • CopywriterBjoern Ingenleuf
  • PhotographerKeong Seet (Product Photography)
  • Production CompanyRapid Films, Yipeekayay, Sydney Allen Printers
  • DirectorCraig Rasmus
  • ProducerCassie Collin
  • EditorEdward Copestick
  • Sound DesignSong Zu
  • Project ManagerNatasha Floyer, Sam McDonnell
  • Account DirectorBelinda Drew

Just

Many everyday household products we use are chemicals in plastic bottles that put pressure on our already fragile environment. So together with WWF, we developed a range of 100% natural products, including the packaging, called just* as a genuine alternative that really works. The packaging and product design reflects the simple, natural and organic nature of our idea and communicates and educates consumers how easy it can be to make a more sustainable and environmentally friendly choice in everyday products such as skincare, cleaners, and detergents. Communications centered on 12 ‘how to’ videos shown as pre-roll ads on YouTube, and on the just* website where people could explore each video, and learn more about WWF’s core aim: creating a world where humans and nature live in harmony. The products were made available at selected markets and specially designed interactive billboards. In the first 2 weeks the campaign earned AUD$500,000 in media coverage, reached over 23 million people, with 18 million media impressions. Such success and goodwill has emboldened WWF to explore rolling out this campaign to their entire global network.