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  • HonorGold
  • Advertising
  • SectionPress Advertising
  • CategoryPublic Service / Non-Profit
  • TitleIt Happens Here
  • Client28 Too Many
  • AgencyOgilvy & Mather London
  • CountryUnited Kingdom
  • Chief Creative OfficerGerry Human
  • Executive Creative DirectorGerry Human
  • Art DirectorTrevallyn Hall
  • CopywriterLaura Rogers
  • DesignerMark Osborne, Trevallyn Hall
  • IllustratorSurachai Puthikulangkura, Supachai U-Rairat
  • RetoucherTrevor Qizilbash
  • Head of ProductionGrant Mason
  • Account DirectorClare Dimmock

It Happens Here

Multiple Honors

While many people are aware that female genital mutilation (FGM) happens in Africa, few realise that the practice is also prevalent in Europe. The brief was to open European eyes to the hundreds of thousands of girls who are at risk of FGM in countries like Sweden, Germany, the Netherlands, Italy and the UK. In this campaign for London-based organisation 28 Too Many, the flags of six European nations were mutilated and sewn back together again. The flags create an emotional connection with viewers, at the same time alarming them with the brutality with which the flags were treated. Just like the victims of FGM, these iconic symbols of freedom and liberty are violated and degraded, provoking Europeans to act against such senseless cruelty. The campaign brought FGM to the forefront of the discussion and raised 28 Too Many’s profile within the FGM sector. What’s more, it encouraged text-in donations for the organisation, helping them continue their work to end FGM everywhere.

Also Won:
Bronze in Advertising: Poster / Billboard / Public Service / Non-Profit
Bronze in Advertising: Craft (Press & Broadcast) / Art Direction