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  • HonorSilver
  • Advertising
  • SectionPromotional Materials
  • CategorySmall Scale
  • TitleIntimate Words
  • ClientProcter & Gamble
  • AgencyLeo Burnett México
  • CountryMexico
  • Chief Creative OfficerFernando Bellotti
  • Executive Creative DirectorSebastián Garin
  • Creative DirectorEmilio Solís, Hugo Muñoz
  • Art DirectorHugo Muñoz
  • CopywriterAna Luna, Beatriz Valencia
  • Production CompanyPostal Films
  • DirectorGabylu Lara
  • Executive ProducerLulu de la Chica
  • ProducerPaula Sánchez
  • Head of ProductionLaura Condenanza

Intimate Words

Multiple Honors

The challenge for Always has forever been to empower women, in this case, our specific objective was to empower indigenous women in Mexico by finding a way to take on the leading cause of death in indigenous communities which is cervical cancer. The execution went out as planned and now these women that used to have no words to name their feminine reproductive system have a book filled with words so they can know their body and be able to communicate effectively with doctors to diagnose and treat this serious illness, therefore, empower their lives.

Also Won:
Bronze in Innovation: Advertising