• HonorSilver
  • Digital
  • SectionBranded Content & Entertainment
  • CategoryBranded Content Digital Viral Video
  • TitleImagine the Possibilities
  • ClientMattel
  • AgencyBBDO San Francisco
  • CountryUnited States
  • Chief Creative OfficerDavid Lubars
  • Executive Creative DirectorMatt Miller, Steven Rutter
  • Art DirectorJason Moussalli
  • CopywriterAdam Balogh
  • Director of PhotographyJeff Cutter
  • Production CompanySlim Pictures Inc
  • DirectorKaren Cunningham
  • Executive ProducerPatti Bott
  • ProducerLisa Christman
  • Line ProducerSuzie Greene Tedesco, Tom Weissferdt
  • EditorAndrea MacArthur
  • Visual EffectsNo6
  • Project ManagerCourtney Abel
  • Account DirectorKim Fredkin, Nicole Dongara

Imagine the Possibilities

In 2015 Barbie set social networks buzzing with Imagine the Possibilities. We wanted to remind people what the iconic brand stands for and that when girls play with Barbie, they play out all the possibilities their futures hold. In the film five girls act as professional adults in real world situations; using hidden cameras we captured people’s reactions. None of it was scripted, and many of the scenes allowed just one take. The film captured the public’s imagination, and fans on social media spread the word: it received over 40million views, and turned the conversation about Barbie on its head.