• HonorGold
  • Advertising
  • SectionBranded Content & Entertainment
  • CategoryBranded Content Broadcast Digital
  • TitleEmily's Oz
  • ClientComcast / XFNITY
  • AgencyGoodby Silverstein & Partners
  • CountryUnited States
  • Executive Creative DirectorPaul Caiozzo
  • Creative DirectorNathan Frank
  • Art DirectorMichael Hagos, Peter Jostrand
  • CopywriterJosh Chua, Sam Dolphin
  • DesignerPhilip Cheaney
  • Director of PhotographyMatty Libatique
  • Production CompanyBiscuit Filmworks
  • Director Andreas Nilsson
  • Executive ProducerJames Horner, Colleen O’Donnell
  • ProducerTess Kenner
  • Line ProducerEmily Skinner
  • Head of ProductionTod Puckett
  • EditorPaul Watts, Christian Oreste, Rhys Hecox
  • Visual EffectsA52
  • Sound DesignJafbox Sound
  • Account DirectorNancy Reyes, Laura McWhorter

Emily’s Oz

Multiple Honors

As part of Comcast’s commitment to accessible products and services, the company developed the industry’s first talking guide, a voice-guidance feature that gives customers with visual disabilities the freedom to independently explore thousands of TV shows and movies. Given that one-third of American households have someone living with a disability, we knew this story was for a much larger audience. We wanted to help everyone understand what entertainment is like for a person with disabilities—just how rich and unique it is. So we asked Emily, a little girl who is blind, what she sees when she watches her favorite movie, The Wizard of Oz. Then we worked with Emily to bring her vision to life, creating a truly universal entertainment experience. “Emily’s Oz” debuted at the Oscars and was accompanied by robust documentary content and a rich web experience so everyone could experience her magical world.

Also Won:
Bronze in Integrated
Merit in Advertising: TV Commercial