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  • HonorGold
  • Advertising
  • SectionPromotional Materials
  • CategorySmall Scale
  • TitleDoll
  • ClientBDF Nivea Brasil
  • AgencyFCB Brasil
  • CountryBrazil
  • Chief Creative OfficerJoanna Monteiro
  • Executive Creative DirectorMax Geraldo
  • Creative DirectorAdriano Alarcon, Carlos Schleder
  • Art DirectorRicardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani
  • CopywriterAndre Bittar, Giampietro Zanon, Marcelo Jun Sato
  • IllustratorEstudio Icone
  • Account DirectorMauro Silveira, Cristiane Pereira, Tania Muller

Doll

Multiple Honors

Kids love the beach without applying sun block because they have to stop playing. It’s boring. So we created NIVEA Doll, a toy that is sensitive to UV rays and turns red when exposed to the sun. This way children learn about the importance of using sun block in a fun way, making parents’ lives easier. The children need to apply NIVEA SUN KIDS to protect the doll, just like their parents do to protect them. At first the action was conducted at a beach in Rio de Janeiro, where we handed out kits containing a NIVEA DOLL and a tube of NIVEA Sun Block. By the end of November, approximately 500.000 promo packs containing free NIVEA DOLL will be sold all over the country.

Also Won:
Silver in Innovation: Advertising