• HonorBronze
  • Design
  • SectionPoster Design
  • CategoryPromotional
  • TitleCelebrating 50 Years
  • ClientNissin-Ajinomoto
  • AgencyF/Nazca Saatchi & Saatchi
  • CountryBrazil
  • Executive Creative DirectorFabio Fernandes, Eduardo Lima
  • Creative DirectorTheo Rocha
  • Art DirectorFabiano Higashi
  • CopywriterIsaac Serruya
  • DesignerFabiano Higashi
  • IllustratorFabiano Higashi, Leonardo Dolfini, Fabio Vido
  • ProducerJomar Faria, Leandro Ferreira
  • Account DirectorMarcello Penna, Gisela Assumpção, Gabriela Marques, Julianna Carvalho

Celebrating 50 Years

About to celebrate 50 years in Brazil, Nissin came to us with a challenge: ensure its leadership in the market which is now saturated with copies of its beloved original product, ramen noodles. The first bit step was to rejuvenate all communication, including the website, which was completely redesigned to highlight the unique characteristics of the brand: its pioneering spirit and pop culture appeal. Everything – iconography, product families, institutional communication – was completely redesigned in great detail.