Ioana Filip

Executive Creative Director, MRM/McCann Bucharest

Ioana started her career as a copywriter in 2006. After JWT and Lowe, in 2011 she joined McCann Bucharest.

After working for most major brands in the market, at 26, she was named Group Creative Director of McCann Bucharest for all the Coca-Cola Company brands, where she developed campaigns for both the local and regional market.

With a mixed experience of digital and integrated, at 29 she’s named Executive Creative Director in MRM/McCann, the most awarded digital agency in the market, to take the creative team to a next level of digital integrated campaigns.

Her work has been awarded in shows like Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie and many others.

She has been part of the New York Festivals jury in 2013, was the first Romanian woman juror (and 2nd in the country) in the 2014 Clio Awards and a speaker of many advertising forums, including Eurobest 2014 (first Romanian speaker).

In 2016 she will be part of the advertising jury in ADC Global.

She has been named Young Professional of the Year by the IAA organization and one of the “30 under 30″ to watch by Forbes Magazine. For almost a year, she wrote for Advertising Age, New York.