Preethi Mariappan

Chief Creative Officer, Razorfish Germany

Before Preethi Mariappan took over management of the creative team at Razorfish as Executive Cre-ative Director, she gained 17 years’ experience in technology and product design in India, Dubai and Singapore. In Germany, she used to be employed as Digital Executive Creative Director (ECD) at TBWA. Her experience covers the entire spectrum of the digital business – from creation right up to strategic consultancy. Under her leadership, brands such as Nissan, Infiniti, GE, Volvo
and GSK received many international awards.

Preethi Mariappan has received prizes at award events such as Cannes, SXSW, LIA, One Show, EPICA, Clios, D&AD, SABRE, Loeries, Dubai Lynx, CAPLES and GEMAS Effies. Her work on a Bluetooth-based delivery platform resulted in a patentable product for the agency and in a new service for fast food delivery chains. Preethi Mariappan has been presented in prestigious international publications such as Springwise, Creativity Online, Contagious, PSFK and Mashable, and was a jury member for interna-tional awards such as Dubai Lynx and Clio Awards.

Furthermore, Preethi Mariappan is the founder of Adwomen, a female community that promotes young female talents in advertising, business and technology.