• Copenhagen, Denmark
  • UncleGrey

Lars Samuelsen

Chief Strategy Officer & Head of Digital, Uncle Grey

He established the first communications planning department in the Nordics at Mediaedge:cia. In the following four years he grow the department to 10 people effectively becoming the largest communications planning entity in the Nordics.

In 2009 he was asked to join UncleGrey (the most internationally awarded Danish agency) as Managing Director. I this role I helped the agency win several Cannes Lions, Eurobest gold and other prestigious awards. In 2010 UncleGrey was selected Creative Agency of the Year in Denmark.

In 2011 the agency was merged with Grey Copenhagen and he took on the role as Chief Strategic Officer as well as Head of Digital. In that role he has been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and European Effie gold and silver. Furthermore the agency was named Digital Agency of the Year in Denmark in 2012.

In 2012 he was asked to join the Grey EMEA team as Digital Strategic Director working across the region to establish a more digitally oriented network and helping to emphasize a creative and innovative use of technology as part of every aspect of our business.

In 2013 he completed his MBA thesis at the Berlin School of Creative Leadership with a focus on establishing more innovative and dynamic ways to work with creativity.

In the last year the agency have won both an IPA gold and an IPA special price for best multi-market campaign making our work the single piece of work that was most highly evaluated by the IPA. Furthermore the year have 2 silver Cannes Lions and three Bronze all in digital and mobile categories.