Jessica Apellaniz

Creative V.P., Publicis

Jessica studied a B.A. in Communication at Universidad Iberoamericana in Mexico City, while simultaneously working as a producer for MTV. She later decided to try her hand in advertising, joining the agency S2 in 2002, originally as a producer and later on as a copywriter.

Before arriving at Publicis, she spent two years at Teran/TBWA where she received several creative awards for her work with Palacio de Hierro, GNP, Yoplait and Hoteles Camino Real. She then moved to Olabuenaga Chemistry and worked with clients such as Tecate and Nextel.

In 2005, she joined Publicis Mexico where she had the opportunity to continue growing with brands such as Domecq, Banamex (Citi Bank), MINI, Barcel, Heineken, and Paralife Foundation.

Jessica currently heads the creative group within Publicis Mexico that with her, won the first ever Cannes Lions award for the agency, an achievement she has repeated every year since. Her group also won the first D&AD award for Mexico and other important international awards such as the Sol of San Sebastian, FIAP, London International Awards, One Show, Wave, New York Festivals, Círculo Creativo, Effie, Caracol de Plata, and Ojo de Iberoamérica.

She has also participated in some of those Festivals as a jury member and in 2015 she became the first Mexican jury to participate in the press category.