Erik Norin

Creative Director, Wieden+Kennedy New York

Erik is a Creative Director at Wieden+Kennedy New York where he currently oversees the Delta Air Lines and Southern Comfort accounts after doing the same thing on both Heineken and Nike Canada. Before joining Wieden+Kennedy Erik worked at R/GA, New York as a Creative Director. At R/GA Erik worked with clients such as MasterCard, McCormick, Microsoft and Impulse. Erik started his career in Sweden where he worked at Swedish agency phenomenon Farfar for eight years. Farfar was one of the world’s most successful digital agencies and the spearhead of the Swedish Digital Wonder – ranked by The Gunn Report among the top 5 for the last five years of its existence peaking at #1 in 2007. While at Farfar he was also in charge of the Farfar Academy – an education set up with renouned ad school Berghs in Stockholm, Sweden with the purpose to educate young (digital) creatives and strategists.

Over the years Erik have created numerous memorable campaigns and worked with brands like Absolut Vodka, Adidas, Bjorn Borg, N-Gage, Nokia, Red Bull, MasterCard, Nike, Heineken, Delta and Southern Comfort. The Photon Shower, Take Off for Delta, Departure Roulette, The World’s Biggest Sign-Post and the Heineken Light work with Neil Patrick Harris are among his personal favorites. His work spans across digital, social, to stunts, to big TV commercials to the weird things that are tricky to define. Like showers that cure jetlag for instance.

Erik has been a frequent member of national and international jurys and he’s held workshops in Cannes and at other industry events. In 2010 Erik was shortlisted as one of Sweden’s most influential digital creatives and in March of 2011 Erik was listed as the 9th best Creative Director in the world by W&V Magazine. Erik has won almost every major advertising award over the last 10 years and his work has been talked about by Jimmy Kimmel, Martha Stewart, CNN, Mashable, Huffington Post, his mom, FOX, New York Times, Time Magazine, Zagat, CNBC, ABC and others. But not by his two small kids. They don’t care.