Judging Process


International juries in Advertising, Design (including Illustration and Photography), Motion and Digital will select the winning work. These world-renowned creative directors, art directors, photographers, illustrators, designers, and copywriters represent the international vision of ADC, and they bring experience and expertise to each jury.

Judging Criteria


ADC judges for the Annual Awards face a difficult goal: to choose the most compelling, moving work from the past year – work our judges wish they had thought of – work that celebrates excellence in craft. There is no guarantee of a winner in every category.