- Dubai, United Arab Emirates
- Advertising Jury
VP, Executive Creative Director, Havas Worldwide Dubai
Havas Worldwide Middle East welcomed Georges to the team as Executive Creative Director in January 2014. A Communication Arts degree from ECV Paris and more than 25 years of experience in the advertising business bolsters his passion for branding and innovative ideas. Georges has honed his own professional and creative skills at some of the world’s most renowned agencies, including Leo Burnett, BBDO, JWT, FCB, DDB and M&C SAATCHI.
Throughout the years, as he embraced managing and creative roles for both local and multinational accounts, Georges led a record-breaking number of new business wins and awards. As a specialist in all areas of communication, Georges used his expertise to create and enhance simpler models of communication amongst agency teams, marketers and advertisers through his Universal Brand Guide Book and its accompanying tools in the Brand Passport.
Some of Georges’ previous publications include CreaDiva, Greyativity and Yello-Spunk, three industry newsletters that shared information, skills and the latest business news in the Middle East region. Georges has also served as a jury member for Phénix de la Pub, Cristal de la MENA and Young Lions Middle East.