• London, United Kingdom
  • Creative Director, Lost Boys

Gemma Butler

Creative Director, Lost Boys


Gemma made art installations before she teamed up with Gav Gordon-Rogers to make music videos.

They later moved into advertising full-time, learnt the term “trigger the crave” and in 2002 joined glue London where they were digitized, uploaded, hosted and accessed around the world without even realising how it had all happened.

Gemma’s work has been recognized on multiple occasions at the best regarded UK and international awards shows including The One Show, Cannes, D&AD, The Webby’s and Eurobest.

She is Creative Director at Lost Boys and is still attempting to trigger the crave.