- London, United Kingdom
- Global Chief Creative Officer
Global Chief Creative Officer, Razorfish
Daniel joined Razorfish in 2011 as Chief Creative Officer, focusing on the creative leadership of Razorfish’s key multinational clients and to work to realise the agency’s ambition of becoming the market leader. So influential were his efforts that less than 12 months later he was promoted to Global Chief Creative Officer.
Daniel gets most excited when brands stop ‘talking’ and start ‘doing’, He strongly believes that organisations requires a transformation in thinking, ideas, storytelling, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful role in their lives.
Prior to joining Razorfish Daniel spent 15 years as a key leader at AKQA. As one of the worlds most awarded Creative Directors, Daniel made a significant contribution to AKQA’s numerous ‘Agency of the Year’ accolades, their growth as a prominent innovation business and leader in the advertising industry.
As well as working with clients, Daniel has produced best practice workshops for the Design Museum, London in their education program. He has also served as judge and chairperson for the leading UK, European and global creative award initiatives in advertising and design.
In 2010 Daniel was recognised as the UK’s No.1 Digital Creative Director by Campaign and in the same year invited to become a Fellow of the Royal Society of Arts in recognition of his work and overall contribution to excellence in digital advertising. In 2012 he was invited to become an Executive Member of the International Academy of Digital Arts and Sciences (IADAS).
Most recently in 2013 Campaign magazine named Daniel in the top 20 Creative Directors in the UK (across all media) for the second consecutive year, he was also recognised that year as one of the worlds Top 50 content marketers and in 2014 the British Interactive Media Association named Daniel in their ‘Hot 100’ – the annual showcase of the digital industry’s brightest stars.