• London, United Kingdom
  • Creative Director, SapientNitro London

Cheyney Robinson

Creative Director for Experience Design, SapientNitro London

 

Cheyney joined SapientNitro as Creative Director in January 2011. She is a passionate and conceptual storyteller with deep expertise in multi-channel marketing, experience design and e-commerce.  She specialises in complex business transformation, most often designing connected and immersive consumer experiences across devices, services and environments. She currently leadsdigital creative and innovation design for a portfolio of international clients.

Previous to SapientNitro, Cheyney served as Creative Director at agencies including Fluid and Razorfish, and has held in-house senior creative roles at Ralph Lauren and Microsoft.  In Summer 2014, Cheyney was selected to participate in the inaugural “See It Be It” initiative at Cannes Festival of Creativity.  “See It Be It” aims to foster rising female luminaries and redress the under-representation of women in executive creative leadership.

Cheyney is a volunteer and Expert for Apps for Good – supporting digital literacy for children, a mentor for The Women’s Leadership Network at SapientNitro and a contributor to SheSays -The Global Creative Network for Women.

She received her BFA at Parsons School of Design, BA in Psychology at The New School for Social Research and is also an alumna of Yale University, where she received her MFA in Design.