Senior Creative, Saatchi & Saatchi London
True to her Nashville roots, Brittany Poole, 29, got her start as a soprano, receiving a classical music degree in vocal performance, before eventually landing a job as a copywriter at Crispin Porter + Bogusky in Boulder. And as CP+B celebrated its tenth year deemed Ad Age’s Interactive Agency of the Year, Brittany worked across brands like Applebee’s, Window’s Phone, Burger King, and JELL-O. She also picked up several accolades, including a couple Gold Pencils, before heading off to Saatchi & Saatchi London.
Brittany believes her general naiveté about technology, when surrounded by the right people, has led to some of her best digital work, as it allows you to blissfully think outside of what’s possible—even if what’s possible is yet to be invented. This “naiveté” inevitably pioneered several new technologies, including facial-recognition software that could deny free pudding to children, and a cube of JELL-O that dances to the beat of any song.
Since arriving in the UK, Brittany’s worked across several global accounts, including Toyota, Visa, Guinness, HSBC, Cadbury, and Trident. She and her partner won a Youtube’s Agency Film Hack Competition in 2013 with a piece that premiered at Cannes that year.
And to-date, her recent Pan-European campaign to launch the new Toyota AYGO has increased sales by over 500% in several markets. It also seems Brittany’s theatre background has paid off, as she somehow managed to tap dance a client into buying the campaign tagline, “Go Fun Yourself.”
Among other pursuits, Brittany says she strives to not sound like Madonna when she returns to the States.