ADC has been championing the very best in commercial creativity ever since the club’s inception. This lead to the creation of the ADC Annual Awards in 1921, and for nearly a century it has been an uninterrupted celebration of the artistry and craftsmanship that is synonymous with beautiful advertising and design.
In 1996, ADC announced a second honor, bestowed upon young creative professionals with extremely noteworthy bodies of work. In the years since its creation, Young Guns has come to represent a career highlight to those who have won, and a lofty goal to young creatives who have yet to be recognized.