Typography/Lettering January 7, 2015
X-ACTO blades and Letraset sheets have made way for MacBooks and Wacom tablets, and as such, it is possible that young typographers today may have only practiced their craft in front of a computer. In this short video, the first in a series for ADC Typography Month, type enthusiasts Stewart Devlin — Chief Creative Officer of Red Peak Group — and Bruno Maag, legendary Swiss type designer and owner of Dalton Maag Ltd. — speak about ways for young artists to perfect their skills using old school methods.
“There’s a simplicity in typography that demands absolute accuracy… the only way you can experience it is by doing it, and you can’t do it on a screen because a screen never gives you the entire picture.” — Bruno Maag
Visit the ADC Blog all this month for a deeper look into the world of typography and lettering.