AKQA’s Rei Inamoto discusses “WWF Together”

In the latest video of ADC’s Behind The Cube series, Rei Inamoto, Chief Creative Officer of AKQA, talks about “WWF Together”, an app designed to showcase several animal species and engage an audience, encouraging them to get involved in conservation efforts. Rei discusses some of the challenges in making a compelling app, and even includes a real-world story about the app actually affecting government officials. “WWF Together” won two Cubes at the ADC 92nd Annual Awards.