Advertising June 2, 2014
The twelfth edition of ADC’s Portfolio Night took place on May 21, in 24 cities around the world. From Singapore to San Francisco, from Tokyo to Tel Aviv, from Boston to Budapest, hundreds of creative directors doled out advice to thousands of up and coming art directors, copywriters, designers and technologists in a fast paced evening of mentorship (and the occasional job offer)
After the lights went out on the final PN12 cities, ADC and Portfolio Night Partner, Twitter, launched a brand new initiative designed to keep the reviews going long after Portfolio Night is over. Called #TweetFolio, this technology harnesses the power of Twitter Cards, to allow creatives to showcase their very best work, and to get it in front of creative directors for more direct advice.
“We’re thrilled to partner with Twitter’s Global Brand Strategy Team to bring new opportunities to the young creative community,”says Zack Kinslow, ADC’s Creative Connections Manager. “As a former agency copywriter who got his first ad job by tweeting at an agency, and his second job through a relationship which started on Twitter, I can personally attest to the power of the platform as a recruitment tool and an expression of personal branding.”
“Giving young creatives around the world tools to share their work on Twitter for feedback is exciting, and we’re proud to support this community.”
Christine Cuoco, Twitter
Initial response to #Tweetfolio has been promising amongst PN12 attendees and beyond; in its first week, several hundred “TweetFolios” have been submitted, and some shining examples of portfolios from all over the world have already been making prominent appearances on the Twitter feeds of CDs. Some creative directors are giving out 140 characters worth of advice, while others are carefully bookmarking potential hires.
“Excellent follow up to a great 12th edition of Portfolio Night, and I’m happy to continue reviewing.”
Ciaran Bonass, Creative Director, Havas Digital MENA (host of PN12 Dubai)
“We’re thrilled that ADC applied their creativity and brain power to our platform and launched #TweetFolio. Giving young creatives around the world tools to share their work on Twitter for feedback is exciting, and we’re proud to support this community,” says Christine Cuoco, of Twitter’s Brand & Agency team.
#Tweetfolio is only getting started. Learn more about this exciting initiative here.