Advertising Gold: W+K NY’s “Whatever’s Comfortable — Karate”

After Silver and Bronze, Southern Comfort finally wins ADC Gold

The ADC 94th Annual Awards Advertising category’s deadline has been extended by one week, until Monday, February 9. This gives the advertising community an extra week to decide if their work is truly worthy of an ADC Cube.

But what kind of work is Cube-worthy? This week we will be showcasing ads that won Gold Cubes at the 93rd Annual Awards last year, in hopes that these recent winners will inspire you to join them in the history books.

After winning Silver and Bronze Cubes the year before, Wieden+Kennedy New York’s unabashedly confident “Whatever’s Comfortable” Southern Comfort campaign finally brought home the Gold Cube at the ADC 93rd Annual Awards, for its “Karate” spot.

Title: Whatever’s Comfortable: Karate
Client: Southern Comfort
Agency: Wieden+Kennedy New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Director: Jimm Lasser
Art Director: Jeff Dryer
Copywriter: Nick Kaplan
Director of Photography: Darko Suvak
Director: Tim Godsall
Editor: Gavin Cutler @ Mackenzie Cutler
Executive Producer: Lora Schulson
Producer: Holly Vega @ Biscuit Filmworks
Production Company: Biscuit Filmworks
Visual Effects: The Mill
Sound Design: Andrew Charles Kahn @ Good Ear Music Supervision
Music/Composer: “I’m A Fool To Care”/Sean Costelloe
Account Directors: Toby Hussey, Molly Freidman
Country: United States