Advertising Gold: MJZ’s “Momsong”

W+K's Old Spice ballad earns Gold Cube for production powerhouse

Tick… tick… tick… time is running out for the ADC 94th Annual Awards Advertising category. The deadline has been extended until Monday, February 9, but that will be here before you know it!

Entering the ADC Annual Awards is one thing, but winning a Cube is another. This week we will be showcasing ads that won Gold Cubes at the 93rd Annual Awards last year, in hopes that these recent winners will inspire you to join them in the history books.

“Cable Effects” wasn’t the only project to earn MJZ a Gold Cube in last year’s Awards. The acclaimed production company also worked with Wieden+Kennedy Portland to create an over-the-top coming of age ballad for Old Spice.

Title: Momsong
Client: Old Spice
Director: Steve Ayson
Production Company: MJZ
Visual Effects: The Mill
Executive Producer: Emma Wilcockson
Senior Producer: Lindsay Reed
Line Producer: Mark Hall
Production Designer: Guy Treadgold
Director of Photography: Ryley Brown
Editor: Jim Hutchins
Agency: Wieden+Kennedy Portland
Executive Creative Directors: Susan Hoffman, Joe Staples
Creative Directors: Craig Allen, Jason Bagley
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Country: United States