Advertising Gold: Leo Burnett France’s “If Only For a Second”

Campaign brings a moment of happiness to cancer patients

The deadline for the ADC 94th Annual Awards Advertising category has been extended by one week, until Monday, February 9. This gives the advertising community an extra week to decide if their work is truly worthy of an ADC Cube!

But what kind of work is Cube-worthy? This week we will be showcasing ads that won Gold Cubes at the 93rd Annual Awards last year, in hopes that these recent winners will inspire you to join them in the history books.

Our next Gold Cube winner is “If Only For a Second”, a campaign by Leo Burnett France for the Mimi Foundation.

Title: If Only For a Second
Client: Mimi Foundation
Agency: Leo Burnett France
Executive Creative Director: Xavier Beauregard
Art Director: Stephanie Thomasson
Copywriter: Stephane Gaubert
Account Directors: Elise Ziri, Cecile Balut, Valerio Pasqualini
Country: France