ADC Awards, Advertising February 9, 2015
Advertising Gold: Forsman & Bodenfors’ “Live Test Series”
Van Damme helps earn Swedish agency a rare Black Cube for Volvo Trucks
This is it! Today is the final day to enter the ADC 94th Annual Awards Advertising category. All submissions must be made no later than 11:59 PM EST tonight.
Now all last week, we at ADC have been inspiring advertising creatives to enter the 94th Annual Awards by showcasing all of the Advertising Gold Cube winners of the 93rd Annual Awards. Today, on the last day to enter, we decided to go out with a bang.
The moment “The Epic Split” — Swedish agency Forsman & Bodenfors‘ incredible video for Volvo Trucks — went viral, you just knew it would do well at the industry award shows. After all, a serene Jean-Claude Van Damme doing splits between moving semis set to the haunting sounds of Enya tends to leave an impression. It definitely left an impression on the ADC Awards Jury, who granted the entry a Gold Cube.
But remember, “The Epic Split” is but one piece of a larger campaign called ” Live Test Series”. This campaign not only also won a Gold Cube in Advertising, it also won several other Gold, Silver and Bronze Cubes, as well as the extremely rare ADC Black Cube for Best in Show.
The ADC Black Cube is not awarded every year; “Live Test Series” was the first time a Black Cube was awarded since 2011.
Will you win a Black Cube this year? Only if you enter before midnight tonight!
CREDITS:
Title: Live Test Series
Client: Volvo Trucks
Art Directors: Anders Eklind, Sophia Lindholm
Copywriters: Martin Ringqvist, Björn Engström
Country: Sweden
Title: The Epic Split
Client: Volvo Trucks
Art Directors: Anders Eklind, Sophia Lindholm
Copywriters: Martin Ringqvist, Björn Engström
Designer: Jerry Wass
Director of Photography: Ed Wild
Photographer: Paolo Pellegrin
Director: Andreas Nilsson
Editor: Peter Brandt
Executive Producer: Joi Persson
Agency Producer: Alexander Blidner
Digital Producer: Peter Gaudiano
Production Company: Folke Film
Sound Design: Plop
Music/Composer: Only Time (Ryan, Ryan, Ni Bhraonain), performed by Enya
Project Manager: Britta Malmberg
Account Directors: Olle Victorin, Cilla Pegelow
Country: Sweden