Advertising Gold: F/Nazca Saatchi & Saatchi’s “Soul”

The story of a wartime correspondent's Leica camera earns Gold Cube

This is it! The final deadline for the ADC 94th Annual Awards Advertising category is this Monday, February 9. This will be your last chance for you to enter!

Now entering the ADC Annual Awards is one thing, but winning a a Cube is another. This week we will be showcasing ads that won Gold Cubes at the 93rd Annual Awards last year, in hopes that these recent winners will inspire you to join them in the history books.

Phenomenal cinematography is what earned Brazil’s F/Nazca Saatchi & Saatchi a rare Gold Cube for the Leica Store Sao Paulo. In this spot, we are pulled into the story of an old wartime correspondent — as told from the perspective of his classic black and white Leica.

Title: Soul
Client: Leica Store São Paulo
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Directors: Bruno Oppido, João Linneu
Copywriter: Thiago Carvalho
Director of Photography: André Faccioli
Director: Vellas
Editor: Talles Martins
Executive Producers: Marcelo Altschuler, Marcos Araujo
Production Company: Sentimental Filme
Sound Design: Satélite Áudio
Music/Composers: Kito Siqueira, Fernando Rojo
Account Directors: Marcello Penna, Melanie Zmetek
Country: Brazil