Advertising Gold: Droga5’s “If We Made It”

S**** B*** campaign a Gold Cube winner

Earlier today, the ADC Awards team announced that the deadline for the ADC 94th Annual Awards Advertising category has been extended by one week, until Monday, February 9. That gives everyone seven full days to come down from the high of last night’s amazing Super Bowl ads and start submitting their own Super Bowl-worthy ads for a chance at an ADC Gold Cube.

To help you out, this week we will be showcasing ads that actually won Gold Cubes at the 93rd Annual Awards last year. Think you’re up to this high standard?

First up, in honor of last night’s Super Bowl, we present “If We Made It”, the campaign by Droga5 for Newcastle Ale that was decidedly not a Super Bowl spot. We mean S**** B*** spot. If, you know, they actually made it.

Title: If We Made It
Client: Newcastle Brown Ale
Agency: Droga5
Art Director: Dan Kenneally
Copywriter: Ryan Raab
Country: United States