— A Shot of Life to a Hungry Vein
Lauren Indovina has been a Creative Director / Designer with Psyop since 2009 and has worked on award winning spots, including Fage Plain, Fed Ex Enchanted Forest, both a part of the MOMA permanent collection, Super Bowl XLVII Beck’s Serenade, Friskies Alice, which opened stereoscopically before Pixar’s Brave, CÎROC Ultra Premium Vodka, and currently directs and leads the British Gas Campaign at PSYOP. Under her direction, her projects have earned top honors from AICP, the Clios, the Art Directors Club and the Emmys.
Most recently in November 2013, Lauren was the recipient of the Art Directors Club Young Guns 11 Award.
In June 2013, Lauren was featured on Motionographer for her work and essay 10,000 Arrows to the Heart. Lauren has been a guest speaker in several global conferences. In February 2013, Lauren joined PSYOP Managing Director, Lucia Grillo, at Stash Media’s The Art of the Pitch sharing How to Lose like a Winner. In 2010, Lauren spoke at Motion where she gave the keynote speech Designing with Meaning.
Prior to joining Psyop, Lauren was the Creative Director for Bl:nd’s New York office. She is an author on the industry site motionographer. Lauren holds a BFA in Film Animation and Video and Art History from the Rhode Island School of Design.
ABOUT THIS COURSE:
As Creative Director and Designer at PSYOP, Lauren designed and co-directed a commerical titled “Plain” for Fage Greek Yogurt. Tasked with making an “outside of the box” commercial for the brand, Lauren mashed multiple creative and seemingly unrelated components that resulted in a beautiful, unique way of showcasing the product. In this course, she walks you through her process and shows you how to experiment, look for inspiration and think outside the box when approaching creative projects. (raw footage included!)