— Designing Logos That Last
Darrin Crescenzi is a New York-based designer and art director who creates compelling experiences though visual identity design, experience design and image-making. He has worked extensively in developing brand strategy, visual identity, environmental and product design for consumer-centric global brands across a diverse range of industries, including Nike, the National Football League, Samsung, McDonald’s and more.
His career began as a member of Nike’s Brand Design: Global Initiatives team, where he developed seasonal campaigns, visual identity, experience design, events and packaging for a variety of innovative products, athletes and sport moments, including the design of Team USA’s uniforms for the 2012 London Olympics, the iconic LeBron James brand and the highly acclaimed launch of the Nike+ FuelBand. Darrin is currently Design Director of brand innovation at Interbrand New York.
Darrin has received awards from major business and design industry publications, including being named one of Fast Company magazine’s “100 Most Creative People in Business” as well as a recipient of ADC’s “Young Guns” award for up-and-coming creatives. He is a frequent lecturer and contributor to discourse on the design profession.
He has a Bachelor’s of Fine Arts in Applied Visual Art from Oregon State University and is an active member of the Art Directors Club (ADC) and AIGA professional organizations.
ABOUT THIS COURSE:
How does one of FastCompany’s “100 Most Creative People in Business” get the job done? You might be surprised that more than half of this Young Gun’s logo design process consists of writing. From mind-mapping to sketch after sketch (after sketch), Darrin Crescenzi’s course will show you how he goes from blood, sweat and tears to “refining through logic” — ultimately giving birth to a logo identity system that transcends the flavor of the week and stands the test of time.