— Branding, Online & Offline
Born and raised in Toronto, Canada, Ashley Jones is a graphic designer and art director living and working in New York City. Upon graduating from University, she began her career with a pivotal internship at AR New York. She then gained experience working with design firms and e-commerce start-ups before accepting a position as Interactive Designer at RoAndCo. During her two-year tenure, she advanced to the role of Senior Interactive Designer and Art Director.
Ashley is now serving as a Senior Graphic Designer at Partners & Spade, where she combines her love for branding, art direction and the online world, to create holistic brand identities for a diverse portfolio of clients. Ashley won ADC Young Guns in 2013.
ABOUT THIS COURSE:
Branding a new company is an exciting and challenging task. There’s a lot to think about when branding a company in order to make sure they stay true to their brand vision, while also standing out. As more and more brands move online, it’s important that you as a designer do your best to represent a brand digitally with the same love and care you would in print. This video will walk you through my process and the things that I keep in mind.