ADC Festival: Day Two

The Sun, Fun and Craft Continues!

As the sun rose on the second day of the ADC Festival of Art + Craft in Advertising and Design, attendees jumped right in to the day’s activities with some yoga overlooking the beach and a breakfast honoring the Bronze Cube winners of the 93rd Annual Awards. After a very successful Day One, the schedule was even more action-packed for Day Two, with inspirational activities morning, noon, and night.

Some attendees slept off the previous night’s celebration of the 2014 Tomorrow Awards or did some exploring of Miami Beach, but everyone was up at ready to create again for the first workshop of day, led by iconic artist Javier Mariscal. Rejecting the commonly accepted notion that artists shouldn’t trace, ever, Javier encouraged participants to use the iPad app Brushes to add their own personal touch to photos .

The next workshop, led by interactive artist Ivan Cash, featured five experiments in social networking and digital life that got everyone interacting in new ways, including a round of camera roll roulette where participants made up stories about the photos on each other’s phones. Everyone left the session with a new perspective on the devices they interact with everyday, and Ivan himself reported that “things got weird.”

At lunch time, Festival attendees gathered together for some of that old fashioned networking and enjoyed pool time — all the learning and collaborating calls for a little revitalization. Then Clive Wilkinson led workshop participants in Designing the Agency of Your Dreams, where they used simple supplies like cardboard, scissors, and markers to create architectural models of their ideal advertising agencies. Groups of five worked together and shared ideas to complete different briefs for workspaces that would facilitate creativity over traditional ideas of productivity. The theme was tropical, with many models featuring open air ceilings, water slides, and hammocks: the beachside setting seems to be infiltrating people’s consciousness!

The day at The James Royal Palm Hotel concluded with the world premier of “InspirADCion,” a short documentary series created by advertising veteran Rick Boyko. The first film in the series features the legendary Lee Clow, who Rick calls “a legend, people just don’t know it because his name wasn’t on the door.” The film is a rare glimpse into the quiet genius’ childhood and first adventures in advertising, his personal creative heroes, and the influences that define his still-vibrant career at TBWA\Chiat\Day.

Fully inspired and ready to party, guests made their way to the stately Bass Museum of Art for the first night celebration of the ADC 93rd Annual Awards of Art + Craft in Advertising and Design, in which the first batch of coveted ADC Cubes were awarded in Design, Illustration, Photography, and Print Advertising. The unpredictable Miami weather moved the proceedings to a intimate rain location in the Bass, but no force of nature could temper the energy in the room. After cocktails and an awe-inspiring guitar performance by Grammy-winning musician Laurence Juber, advertising legend and original Mad Man George Lois opened the ceremony with a candid talk about his life in the industry and the most important tools a creative can  have to achieve greatness. “Can what we do be considered art?” he asked himself and the enthralled audience: “You’re damn right it can.”

After Javier Mariscal played performer with his hilariously entertaining presentation of his most iconic work, it was time to recognize the Cube winners. But the celebration didn’t stop there — DJ Irie kept the party going as guests took in the winning work installed throughout the museum and enjoyed more cocktails in the palm tree-lined courtyard.

With Day Three of the Festival already under way, there’s lots more happening before ADC packs up our speedos and heads back to New York; follow us @ADCglobal and on Instagram and don’t miss a minute of all the festivities!