ADC Festival: Day One

Getting Out of the Routine and Into the Craft

Day One of the ADC Festival of Art + Craft in Advertising and Design is officially history! It was a hot day in Miami Beach, where hundreds of creatives from every industry have arrived from all over the world. Guests gathered at registration at The James Royal Palm Hotel, took in the Out of Office art installation, and had their MAMA yearbook photo taken before welcome mojitos were served as they prepared to recommit to craft for the next three days.

A beachside festival at a four star hotel may not seem like the place to get out of your comfort zone (who doesn’t like warm weather and mojitos?), but Festival attendees spent the day doing just that, getting their hands dirty playing with clay, learning from unfamiliar disciplines, and taking dedicated time away from the office to reconnect with the artistic spirit that first drew them to the creative industries.

Ignacio Oreamuno, ADC’s Executive Creative Director, opened the days festivities by encouraging everyone to leave on day three with not just dozens of business cards, but dozens of new friends: “We built the Festival around networking,” he said. “Networking is this thing that people used to do in olden times, where you’d talk to other human beings and approach them without an electronic device–don’t worry, no one’s going to get hurt.”

Hungry Castle kicked off an amazing lineup of workshops with their hands-on lesson in sculpting the likeness of Lionel Richie: as they said, it wasn’t about making sense. Groups of attendees who are at the Festival solo banded together to create some pretty impressive and unique clay sculptures, which our Lionel Richie look-alike judged and eventually deemed one group the winner as the workshop’s inspiring song “Hello” closed out the session. It was the perfect introduction to the Festival’s guiding ethos of engagement with craft.

Ian Padgham’s Vine workshop got more technical. Participants came with the app on their phone and got a host of pro tips for making attention-grabbing videos from the emerging master of the six second medium. But it wasn’t just a room full of people staring at their phones: Ian gave had everyone engaging with each other and gave specific assignments for a short video he’s putting together that will incorporate all the participants’ Vines into one epic piece to be revealed at the end of the Festival.

After working intently with our hands and our minds, it was time to give both a rest in the last workshop of the day, led by the conceptual artist Natasha Tsakos and choreographer Octavio Campos. This session was all about letting the body lead the way, giving creatives the chance to connect with a different energy than the methodical and focused one that drives their day to day work.

After some pool time and drinks courtesy of The Creative Register, it was time for the Tomorrow Awards Celebration, presented by SapientNitro and featuring inspiring Pecha Kucha style presentations from Twitter’s Joel Lunenfeld, Martin Guitar’s Amani Duncan, Google Creative Lab’s Robert Wong, and SapientNitro’s Gary Koepke. Along with ADC Global Partner Shutterstock’s Eric Sams, they then presented the 2014 winners with their 3D-printed Tomorrow Awards. An after party featuring SapientNitro’s computerized cocktails capped off the evening as Festival attendees continued the real life social networking under the stars.

Day Two promises to be even more eventful, so follow #ADCFestival for live updates and stay tuned for our announcement of the winners of the ADC 93rd Annual Awards of Art + Craft in Advertising and Design tonight and tomorrow!

Photography by Lynn Parks