Events June 12, 2014
Last night the ADC Gallery was transformed into a mechanical wonderland of wood, copper and creativity, as the club’s all-new Awards Exhibition was unveiled before an appreciative crowd of creative legends and newcomers alike.
Created in partnership with Shutterstock and Sid Lee, the ADC Awards Exhibition reinvented the club’s International Traveling Exhibition, taking the work off of the walls and into a series of beautifully crafted mechanical contraptions. The very best work from the ADC 93rd Annual Awards, the 2014 Tomorrow Awards and ADC Young Guns 11 now reside within a piano, a photo carousel, a recumbent bicycle and a pair of arcade-style joysticks.
“What you see here tonight is a physical manifestation of what we’ve been building here at ADC, says Ignacio Oreamuno, ADC Executive Director. “The club represents a change for the better in our industry, where people learn and work together to improve their craft, their creativity, their skill, to make things that outlive us all.”
This sentiment was continued by the evening’s special guest speaker, ADC Hall of Fame laureate George Lois. Pondering on the very recent passings of fellow Hall of Famers Massimo Vignelli and Tony Palladino (whose works were also on display last night in memoriam), George recalled a conversation he had with Massimo.
“Speaking on great work, Massimo told me ‘if you do it right, it will live forever.’ In response, I said ‘if you do it right, it and you will live forever.'”
This led to the unveiling of “Immortality for your Work”, a call to arms that will be prevalent throughout ADC over the coming years.
The ADC Awards Exhibition will be on display at the ADC Gallery from now until June 26 during regular Gallery hours (Monday–Thursday, 10am–6pm).