A Very Relatable “Rare For A Reason”

BBDO New York ramps up the rarity for the ADC 95th Annual Awards

What do the two people in the latest element from BBDO New York‘s campaign for the ADC 95th Annual Awards have to do with winning a highly coveted ADC Cube?

Trust us, they’re related.

The spot, entitled “Cousins”, is one of three videos released today, as we march onwards towards the final entry deadlines. “The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube,” explains Marcel Yunes, Creative Director, BBDO New York. “They’re meant to show just how difficult and prestigious it is to be honored with a Cube at the ADC Awards.”

“Sex Toy”


Deadlines for all Digital entries were extended last Friday, and are now due by this Friday, January 29, as are all Student submissions. Advertising and Innovation submissions are due on Monday, February 8, just in time for all of your great Super Bowl spots to be eligible.



Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Rick Williams
Creative Director: Marcel Yunes
ACD/Art Director: Alison Baker
Senior Copywriter: Farley Katz
Junior Art Director: Kristin Clark
Junior Copywriter: Matthew Low

Producer: Whitney Husnik
Videographer: Andrew Osborne
Production Assistant: Jeff Reagan

Post Production: EG+ Worldwide, New York
Executive Producer: Renee Haar
Senior Producer: Heath Schoengold
Editor: Nick Toscano
Mixer: Corey Bauman